About

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Color/Materials/Trend/Pantone Enthusiast

My name is Rachel Monico and I am a color, materials and trend designer with over ten years experience in the footwear and accessories industry. I currently work as a freelance designer in Santa Barbara, California. 

I first discovered my love for color theory in high school when I was asked to research The Psychology of Color for a project. The why behind color trends particularly fascinated me and I knew color/design would be in my future. I have worked with a variety of brands in diverse markets as well as designing for all genders and price points. In addition to my design experience, I worked for 5 years on the other side of the footwear process – operations, marketing, inventory management and public relations. 

My work experience and understanding of the entire footwear process allows me to be well-rounded in my work, balancing the creative of design with the demands of merchandising, marketing and sales. I am passionate about telling a story through product. My focus is to communicate the inspiration behind the product in a way that is clean and easily digestible and to ensure compelling and cohesive merchandising stories across all product categories.

In my free time you can find me dancing hula, at the beach with my family or reminiscing about the good ol' days as a gymnast and high jumper. 

Resume available upon request